Get supplier catalogues and stock into Shopify without repetitive manual imports.
Fyntri wires supplier feeds into Shopify for UK merchants with catalogues that change faster than Admin can keep up. CSV, SFTP or API. Mapping, schedules, stock-source rules and error alerts. Custom with a written estimate first. Not part of the £5,000 Standard setup.
- Map once, run on a schedule
- Stock truth defined in writing
- High-SKU friendly when scoped
When a feed is worth it.
Small catalogues stay manual. Feeds earn their keep when ops is already drowning in imports.
Stay manual
Standard CSV / hand import when
- Small and stableUnder about 50 SKUs that change rarely.
- One clean exportA CSV you can upload yourself without drama.
- No multi-supplier conflictOne source of truth, no overlapping SKUs fighting.
Custom · written estimate
Book a feed when
- Multiple suppliers or frequent updatesPrice and stock change faster than Admin can keep up.
- SFTP or API onlyThe honest source is a drop or a documented API, not a paste.
- Variants and locationsBarcodes, variants or location stock must not drift.
- Ops drowning in importsSpreadsheet imports already cost more than a scoped feed.
What a feed job usually covers.
Every piece below goes into the written scope. No silent “we’ll figure stock out later”.
| Piece | What “done” means |
|---|---|
| Source | CSV drop, SFTP, email attachment, or supplier API |
| Map | SKU, barcode, title, price, stock, images, collection rules |
| Transform | Units, agreed price rules, inactive SKUs, missing images |
| Load | Create or update products, variants, inventory by location |
| Schedule | How often it runs, and quiet hours if needed |
| Failures | Alert path, partial success rules, quarantine rows |
| Truth | Which system wins on stock and price conflicts |
Know which stock figures to trust.
We agree which system controls stock levels, how often updates run and which fields your team can edit. Any remaining overselling risks are explained before the build.
- One written ruleSupplier wins, Shopify wins, or location-specific rules, agreed before build.
- Oversell risk called outLatency and sell-through are named before days are booked.
- Reconciliation sampleChecked after the first live runs, not left to hope.
- No silent overwritesMerchant-edited fields stay unless the written scope says otherwise.
App Store tools or a Custom feed?
We say Matrixify-class tools when they fit. Custom when the supplier format is messy or you need middleware you own.
App Store first
Use maintained tools when
- Matrixify-class bulk toolsWhen the format is clean and volume fits a maintained app.
- Official connectorsWhen a vendor already maps your supplier honestly.
Custom · written estimate
Build Custom when
- Messy supplier formatsWeird columns, partial files, or multi-source merges.
- Middleware you ownYou need the job in your repo, with alerts and runbooks you control.
Supplier feeds, answered.
Cost, CSV and SFTP, Standard caps, dropshipping, oversells, ownership and how feeds differ from ERP work.
How much does a Shopify supplier feed cost?
Supplier feeds are Custom with a written estimate. Discovery is often the first step before the build is quoted.
Can you sync CSV or SFTP into Shopify?
Yes. CSV and SFTP are common. API feeds too when the supplier documents one.
Will this replace my product CSV in the Standard setup?
No. Standard still covers up to 100 products from a clean CSV once. Ongoing supplier automation is Custom.
What about dropshipping catalogues?
Possible when the supplier feed is stable. We still define stock truth and what happens when an SKU disappears.
Do you guarantee zero oversells?
No honest integrator does. We design for your written stock rule, alerts, and reconciliation. Oversell risk depends on feed latency and how you sell.
Who maintains the feed after handover?
You own the runbooks and access. Further help is quoted as Custom when you need it. Ongoing support is not bundled into Standard.
Is this the same as an ERP integration?
Related but narrower. Feeds are catalogue and stock from suppliers. ERP and 3PL cover orders and fulfilment too. See the integrations hub for the wider picture.
Let’s make
your next move
a good one.
A new store. A fresh start.
A Shopify problem worth solving.